Furla is known for its Italian bag craftsmanship, but have you ever wondered where their luxury bags are made? Most of Furla’s famous bags come from Italy. However, the brand has expanded its production to other countries to meet growing demand. So, how does Furla maintain its Italian heritage while ODM Production bags globally? And what does this mean for the bags you carry? There’s one key detail that might surprise you…
Furla Bags Produced Locations
Furla’s production is mainly in Italy, with some additional bag manufacturer in other countries to meet global demand.
| Region | Details |
|---|---|
| Italy: The Heart of Furla’s Production |
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| China and Other Countries: Expanding Manufacturing Capabilities |
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Imagine Furla’s factory in Italy as a luxury boot camp for bags. Picture a leather handbag being treated like an elite athlete, getting coached at the “Furla Academy” where artisans train harder than a marathon runner preparing for race day. It’s like a masterclass in making sure every stitch is perfect—after all, we can’t let any bag slack off when it has the prestigious “Made in Italy” label to flaunt. And no matter where in the world it’s made, you can bet the quality control standards are stricter than a boss looking over your shoulder. The result? Every Furla product is a luxury masterpiece, crafted with care, precision, and just the right touch of Italian flair!
Furla Progetto Italia Facility: The key site for Furla bags produced is the Furla Progetto Italia bag Manufacturing Process facility in Tavarnelle Val di Pesa, Tuscany, which opened in 2021. This modern facility covers 43,000 square meters and employs around 250 skilled workers. It is at the heart of Furla’s bag-making and helps maintain the brand’s high standards.
Global Production：Most of Furla’s bags are made in Italy, but some production also takes place in China, Turkey, and other countries to meet the growing demand. Still, Furla makes sure custom bag quality standards are consistent across all bag production locations, balancing growth with craftsmanship.
Despite expanding globally, Furla stays true to its Italian bag production heritage. The company makes sure its core luxury products and best-sellers are mostly made in Italy bag supplier.
Made in Italy vs. Made in China for Furla bags produced
Furla makes bags in both Italy and China, with different Custom Bag production methods for each.
| Made in Italy | Details |
|---|---|
| Product Labeling | 80% of Furla’s products in Asia-Pacific stores are labeled “Made in Italy.” |
| Iconic Bags | Iconic bags like the PVC Candy and leather Metropolis are made in Italy. |
| Factories | Furla owns factories in Italy, ensuring products carry the “Made in Italy” label. |
| 2018 Acquisition | In 2018, Furla bought the Effeuno Srl plant in Tuscany to expand its Italian production. |
| Furla Progetto Italia | The Furla Progetto Italia complex in Tavarnelle Val di Pesa covers 43,000 square meters with cutting-edge bag production facilities. |
| Made in China | Details |
| Product Origin | Some Furla bags are made in China, mainly for specific collections. |
| Mass Production | Certain bags are mass-produced in China and sent to Italy for final touches. |
| Market Strategy | This model helps Furla offer competitive prices in the “affordable luxury” market. |
When I think of Furla, I immediately associate it with Italian craftsmanship and its timeless elegance. I’ve always been drawn to the “Made in Italy” label—it signifies quality and authenticity. During a recent trip to China, I saw how much value that label adds. The Chinese market particularly admires Italian luxury goods, and the “Made in Italy” stamp is a symbol that resonates deeply with consumers.
In my experience in the premium market, I’ve noticed that Furla has successfully positioned its Italian-made products at prices comparable to Chinese-made competitors. This is where Furla stands out—it offers exquisite Italian quality without pricing itself out of reach for those who want luxury but are mindful of value. I remember a project where we had to balance cost and quality for a local launch. Furla’s combination of Italian design and Chinese bag factory to manufacturing seemed like the perfect solution. We were able to highlight the Italian bag craftsmanship while maintaining a price point that appealed to the competitive premium market. The result? A product that felt luxurious yet was accessible to a wider range of customers.
What I admire most is how Furla has achieved a delicate balance—offering top-notch quality without compromising on affordability. They’ve captured the essence of Italian sophistication, making it approachable and practical for today’s consumer. The visual impact of their products is undeniable, and every time I hold one, I can feel the quality. It’s the perfect mix of style and substance.
Customer Review: “I’ve always been impressed by Furla’s bags. The craftsmanship is outstanding, and the designs never go out of style. I remember using my Furla bag during a weekend getaway; it was so spacious and stylish, and it held up perfectly through everything, from airport security to a casual dinner out. I can truly feel the attention to detail in every piece, no matter where it’s made. The quality is just top-notch.”
Furla Bag’s Suppliers in World
Furla mainly works with Italian bag suppliers to produce its high-quality leather goods and accessories. The company has built strong relationships with local artisans and manufacturers, especially in Tuscany. One of its key manufacturing bag facilities is Effeuno Srl, which Furla acquired in 2018. This move gave Furla more control over its production and ensured high standards of craftsmanship.
In 2021, Furla expanded its production capabilities by opening Furla Progetto Italia, a 43,000A square meter complex in Tavarnelle Val di Pesa, Tuscany. This facility includes both manufacturing operations and the “Furla Academy” training program, which trains young artisans to preserve traditional Italian craftsmanship.
| Requirement | Description |
|---|---|
| Legal Compliance | Suppliers must follow all relevant laws and regulations. |
| Trade Regulations | Suppliers must comply with customs and trade laws set by the World Trade Organization (WTO) and other regulatory bodies. |
| Material Traceability | Suppliers must provide proper documentation for materials. |
| Code of Conduct Training | Suppliers must be trained in Furla’s Code of Conduct to uphold ethical bag production standards. |
| Sustainability | Suppliers must continuously improve sustainable practices. |
| Chemical Regulations | Suppliers must follow REACH and other environmental standards. |
To ensure these standards are met, Furla regularly audits and inspects its suppliers. All suppliers sign agreements committing to these standards, which are key to Furla’s focus on quality and sustainability.
Even though some of Furla’s manufacturing has expanded outside Italy, the company proudly maintains that its products remain “100% Italian in history and spirit,” further emphasizing its commitment to Italian bag craftsmanship.
Furla bags are mainly made in Italy, where most of their craftsmanship follows the country’s rich tradition of luxury leather goods. About 70-80% of Furla’s bags are produced in Italy, with the main factories located in Tuscany and Emilia-Romagna.
Furla is also working to increase bag in-house bulk production to better control quality and preserve the heritage and craftsmanship that define the brand.
Furla Bag’s Distribution
- 60% of revenue comes from physical retail stores
- 20% of revenue comes from online sales, with this number increasing
- Available in over 100 countries
- 467 points of sale globally as of 2022, including:
- 281 direct stores
- 141 franchised shops
- 35 travel retail locations
Furla sells its products through different channels to reach customers around the world. The brand has a strong presence both in physical stores and online.
| Furla Product Availability |
|---|
| Over 450 single-brand stores worldwide, located in luxury shopping areas and airports |
| Shop-in-shop formats in high-end department stores |
| Wholesale partnerships with department stores and specialty retailers |
| E-commerce platform, Furla.com |
| Travel retail locations in airports and railway stations |
Furla is focusing on having more control over its distribution in key markets like Singapore, Australia, and Portugal. This approach aims to improve brand consistency and customer service. By 2023, Furla plans to generate one-third of its total revenue from digital channels.
The brand’s omnichannel strategy combines both online and offline experiences. For example, the “click & collect” service lets customers order online and pick up their products in-store within 4 hours. Furla is also investing in augmented reality technology to improve the in-store shopping experience.
Summary
In the end, Furla blends Italian heritage with global innovation. It creates luxury that is both timeless and easy to access. Whether made in Italy or abroad, every bag reflects a commitment to craftsmanship, quality, and sustainability. When you carry a Furla, you’re not just holding a bag—you’re holding a piece of Italian artistry, designed for today’s world.
Similarly, Sunteam combines expert bag craftsmanship with innovation to produce premium leather goods. With decades of experience, Sunteam ensures high-quality, sustainable products like wallets and handbags, offering custom options to meet every brand’s needs.
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